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Evaluating Learning Impact Certificate

Demonstrate the value of your learning investments.

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Use this program to build a foundation for your evaluation strategy. Participants will learn the fundamentals of measurement and evaluation of learning and performance solutions. Content covers how to make the shift from activity- to results-based learning and development programs, the basics of evaluation design, the five-level evaluation framework, and the process and standards that ensure evaluation works. Learn what questions to ask to measure participant reaction, learning, application, impact, and return on investment (ROI). Emphasis is placed on the lower levels of evaluation with an introduction to impact and ROI. This course is ideal for people just beginning their evaluation journey.

  • Face-to-Face3 days
  • Online 7 sessions, 21 hours total
  • On-SiteFlexible dates & duration

Dates & Locations

Tempe, AZ

Dec 13-15, 2017

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Shanghai, China

Dec 15-16, 2017

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Chicago, IL

Feb 21-23, 2018

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Live Online

Mar 15-Apr 26, 2018

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Program Overview

Program Overview

This comprehensive certificate program provides a solid foundation in all aspects of the measurement and evaluation of learning and performance solutions. Through small group interaction, application exercises, and a running case study, participants will leave the program knowing how to determine the impact of learning programs and develop and implement an evaluation strategy for their organization. The content of this program is based on the ASTD Competency Study and helps participants prepare to obtain the CPLP credential.

Developed by ROI Institute, this course will help participants learn how to measure reaction and the types of questions to ask that correlate to results. They’ll also learn how to measure learning, including how to develop cutoff scores and compelling questions that provide an objective view of learning success. Learn how to measure application and behavior change, focusing on various data-collection tools as well as techniques for improving instrument design and response rates. Finally, learn how to forecast impact and ROI using lower levels of data, communicate results, and integrate evaluation into your learning practice. 

Why You Should Attend:

  • Build a credible business case for increased evaluation in their organization.
  • Select appropriate strategies, measurement tools, and evaluation design.
  • Collect and analyze data to explore all its possible implications.
  • Communicate results to a variety of stakeholders.
  • Develop an evaluation strategy plan to implement and sustain evaluation in their organization.
  • Establish processes to ensure successful implementation, including setting evaluation targets, staffing, responsibilities, budgeting, planning, management involvement, use of technology, and reporting.

Technical Requirements: 

  • Online programs: The online version of this program is conducted in the WebEx Training Center. Special software is not required.You only need a standard web browser and telephone or VoIP capability to participate. In addition, it is strongly recommended to use a desktop or laptop computer as using a tablet or phone severely limits your ability to fully and actively participate in the program.

Find Out More:

Find out why facilitator Patti Phillips values the Evaluating Learning Impact program.

Learning Objectives

Learning Objectives

After this program, you will be able to:

  • Identify stakeholder expectations and determine organizational readiness for measurement and evaluation.
  • Develop detailed evaluation plans for specific programs and gain buy-in for the plans within the organization.
  • Select effective, valid, and reliable data collection instruments to measure participant reaction/satisfaction, learning, application, and business impact.
  • Analyze and interpret data to determine the impact of individual learning and performance solutions.
  • Report evaluation data in a compelling and easily understood way.
  • Leverage findings to increase effectiveness and provide recommendations for change.


  • Setting the Stage
  • Topic 1 - Measuring Reaction Satisfaction and Planned Action
  • Topic 2 - Measuring Learning
  • Topic 3 - Measuring Application and Behavior Change
  • Topic 4 - Measuring Business Impact
  • Topic 5 - Measuring Return on Investment
  • Topic 6 - Communicating Results
  • Topic 7 - Making Evaluation Work
  • Appendix
Who Should Attend

Who Should Attend

The Evaluating Learning Impact Certificate Program is for professionals new to measurement and evaluation or anyone responsible for determining the impact of learning and performance improvement interventions. Individuals looking to strengthen and expand their organization’s evaluation efforts will also benefit.
Credits & Attendance

Credits & Attendance

Continuing Education Units (CEUs)

Earn 2.1 Continuing Education Units (CEUs) upon successfully completing this program. Learn More

CPLP© Recertification Points

This program may be eligible for up to 21 CPLP recertification points. Learn more at

HRCI Recertification Credits

This program has been pre-approved for 21 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

SHRM Recertification Credits

This program is valid for 21 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit

Attendance Policy

Face-to-Face Courses

Participation in all originally scheduled days of the program is mandatory in order to receive the certificate of completion and 2.1 CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.

Online Courses

Participation in all online sessions at their originally scheduled day and time is mandatory to receive a completion certificate and 2.1 CEUs. All sessions will be recorded and available for participants to review throughout the program.

ATD requires active participation in our online program to receive credit for the program  Active participation includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work.

For programs with 5 or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate.
For programs with 4 or fewer sessions, attendance at all live sessions is required to receive a certificate. If you meet the eligibility requirements, a certificate will be issued to you through the ATD Learning Portal at the end of the program. 

To view our transfer and cancellation policies, please click here

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