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Evaluating Learning Impact Certificate

Demonstrate the value of your learning investments.

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Use this program to determine the impact of learning programs and develop and implement an evaluation strategy for your organization. Participants will receive a solid foundation in all aspects of the measurement and evaluation of learning and performance solutions, including making the shift from activity- to results-based learning and development programs, the basics of evaluation design, Kirkpatrick's Levels 1-4, a brief introduction to ROI, communicating results, and practical tips and considerations for truly making evaluation work in your organization.

Former Course Name: Measuring and Evaluating Learning

  • Face-to-Face3 days
  • Online 7 sessions, 21 hours total
  • On-SiteFlexible dates & duration

Dates & Locations

Live Online

Jun 15-Jul 27, 2016

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New York, NY

Jul 25-27, 2016

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San Francisco, CA

Sep 14-16, 2016

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Live Online

Oct 18-Dec 06, 2016

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Program Overview

Program Overview

This comprehensive certificate program provides a solid foundation in all aspects of the measurement and evaluation of learning and performance solutions. Through small group interaction, application exercises, and a running case study, participants will leave the program knowing how to determine the impact of learning programs and develop and implement an evaluation strategy for their organization. The content of this program is based on the ATD Competency Study and helps in preparation for obtaining the CPLP credential.

Developed by Jack Phillips, participants will learn how to measure reaction and satisfaction, the different options available, the types of questions to ask that correlate to results, and multiple techniques for data integration. Also learn how to measure application and behavior change, focusing on various data-collection tools as well as techniques for improving instrument design and response rates. Find out how to communicate data and build support for evaluation

Why You Should Attend:

  • Build a credible business case for increased evaluation in their organization.
  • Select appropriate strategies, measurement tools, and evaluation design.
  • Collect and analyze data to explore all its possible implications.
  • Communicate results to a variety of stakeholders.
  • Develop an evaluation strategy plan to implement and sustain evaluation in their organization.
  • Establish processes to ensure successful implementation, including setting evaluation targets, staffing, responsibilities, budgeting, planning, management involvement, use of technology, and reporting.

Find Out More:

Find out why facilitator Lisa Edwards values the Evaluating Learning Impact program.

Learning Objectives

Learning Objectives

After this program, you will be able to:

  • Identify stakeholder expectations and determine organizational readiness for measurement and evaluation.
  • Develop detailed evaluation plans for specific programs and gain buy-in for the plans within the organization.
  • Select effective, valid, and reliable data collection instruments to measure participant reaction/satisfaction, learning, application, and business impact.
  • Analyze and interpret data to determine the impact of individual learning and performance solutions.
  • Report evaluation data in a compelling and easily understood way.
  • Leverage findings to increase effectiveness and provide recommendations for change.


  • Setting the Stage
  • Topic 1 - Measuring Reaction Satisfaction and Planned Action
  • Topic 2 - Measuring Learning
  • Topic 3 - Measuring Application and Behavior Change
  • Topic 4 - Measuring Business Impact
  • Topic 5 - Measuring Return on Investment
  • Topic 6 - Communicating Results
  • Topic 7 - Making Evaluation Work
  • Appendix
Who Should Attend

Who Should Attend

The Evaluating Learning Impact Certificate Program is for professionals new to measurement and evaluation or anyone responsible for determining the impact of learning and performance improvement interventions. Individuals looking to strengthen and expand their organization’s evaluation efforts will also benefit.
Credits & Attendance

Credits & Attendance

Continuing Education Units (CEUs)

Earn 2.1 Continuing Education Units (CEUs) upon successfully completing this program. Learn More

CPLP© Recertification Points

This program may be eligible for up to 21 CPLP recertification points. Learn more at

HRCI Recertification Credits

This program has been pre-approved for 21 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.

Attendance Policy

Face-to-Face Courses

Participation in all originally scheduled days of the program is mandatory in order to receive the certificate of completion and 2.1 CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.

Online Courses

Participation in all online sessions at their originally scheduled day and time is mandatory to receive a completion certificate and 2.1 CEUs. All sessions will be recorded and available for participants to review throughout the program.

ATD requires active participation in our online program to receive credit for the program  Active participation includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work.

For programs with 5 or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate.
For programs with 4 or fewer sessions, attendance at all live sessions is required to receive a certificate. If you meet the eligibility requirements, a certificate will be issued to you through the ATD Learning Portal at the end of the program. 

To view our transfer and cancellation policies, please click here

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