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ATD’s CORE 4 Conference focuses on the most crucial, practical, and fundamental topics needed to effectively develop learners. This two-day event features sessions from our best and most popular speakers on the most essential topics for all learning and development professionals: Instructional Design, Training Delivery, Measurement & Evaluation, and Learning Technologies.
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Effective knowledge sharing throughout an organization enhances employee performance and fosters innovation. Learn the approaches that include, but also transcend, formal training. Facilitate the exchange of your organization’s most important commodity—the knowledge of the people who make the difference between success and failure.
At this time, there are no scheduled dates for this program. Please check back for updates or bring it on-site to your organization.
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Earn 1.4 Continuing Education Units (CEUs) upon successfully completing this program. Learn More
This program may be eligible for up to 14 CPLP recertification points. Learn more at astd.org/recertification.
This program has been pre-approved for 14 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.
Participation in all originally scheduled days of the program is mandatory in order to receive the certificate of completion and 1.4 CEUs. Participants who miss more than two hours of the entire program will not be eligible to receive the certificate. Participants who fulfill the attendance requirement will receive a certificate at the end of the program.
Participation in all online sessions at their originally scheduled day and time is mandatory to receive a completion certificate and 1.4 CEUs. All sessions will be recorded and available for participants to review throughout the program.
ATD requires active participation in our online program to receive credit for the program Active participation includes, but is not limited to, participating in virtual classroom activities, discussions, breakout sessions, and intersession work.
For programs with 5 or more sessions, one missed live session can be made up by listening to the session recording in full. Participants who miss more than one live session will not be eligible to receive the certificate. For programs with 4 or fewer sessions, attendance at all live sessions is required to receive a certificate. If you meet the eligibility requirements, a certificate will be issued to you through the ATD Learning Portal at the end of the program.
"This program provides effective application across multiple industries, and keeps the material very relevant to current business issues participants are facing in the workplace. There was very rich discussion in class, as well as the completion of several realistic scenarios, which will enable us to hit the ground running back at work.
I can rely on ASTD [now ATD] to present material that is very well constructed, timely, content-rich, and relevant to the challenges workplace learning professionals face every day."
Mason Holloway has an extensive professional background, including 15 years in senior management and consultative positions working in business consulting, business operations, sales, and human performance improvement (HPI). He is a senior analyst, performance technologist, and experienced practitioner of the HPI processes. He has demonstrated skills and expertise in assisting companies in meeting and exceeding aggressive and competitive organizational goals and improving overall business results through HPI processes.
Holloway's clients have included The U.S. Navy, National Technical Information Service, L.L. Bean, Social Security Administration, Accelera Corporation, ServiceMaster, and Microsoft. Early in Mr. Holloway's career he focused his skills in the development of marketing and sales programs working with Cellular One (now Cingular). Holloway went on to found and develop a nationally recognized publishing company, serve as digital content delivery consultant to a major content provider, and work with a team developing a contextual learning management system for the United States Government, among other achievements. As a respected consultant in the areas of training delivery and performance, Holloway applies the combination of his extensive real world business experience and acumen with a deep understanding of the fundamental principals of performance in the service of accomplishing business goals.
Spanning the disciplines of performance, learning, and development, Holloway's work has included performance-based information taxonomies, performer-centric call center interface design, the development of a contextual learning engine, extensive front-end analysis, online content development and delivery, and performance-based curriculum development.
Most recently, working with partner Dennis Mankin, Holloway led the design and development team in the creation of Performance DNA, the most comprehensive and effective tool set for analyzing human performance. Performance DNA has been co-copyrighted by Platinum Performance Group and ASTD and is the only methodology taught in the prestigious HPI certificate program.
He graduated with from University of Maryland with B.A. in English and business and continued his graduate studies in management at James Madison University.
Facilitates the following:
Knowledge Management Certificate|
Analyzing Human Performance Certificate|
Selecting and Implementing Performance Improvement Solutions Certificate|
Creating Leadership Development Programs Certificate|
Improving Human Performance Certificate|
Marc J. Rosenberg
Dr. Marc J. Rosenberg is a leading management consultant, speaker and educator in the fields of training, organizational learning, e-learning, knowledge management and performance improvement. He is the author of the best-selling books, E-Learning: Strategies for Delivering Knowledge in the Digital Age (McGraw-Hill), and Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning and Performance (Pfeiffer). His monthly column, “Marc My Words,” appears in the eLearning Guild’s Learning Solutions online magazine. Marc is past president and honorary life member of the International Society for Performance Improvement (ISPI), a recipient of the prestigious Guild Master award from the eLearning Guild, and holds a Ph.D. in instructional design, plus degrees in communications and marketing. He also holds the Certified Performance Technologist (CPT) designation from ISPI. Dr. Rosenberg has spoken at The White House, debated the future of e-learning at Oxford University, keynoted numerous professional and business conferences around the world, authored more than 50 articles and book chapters in the field, and is a frequently quoted expert in major business and trade publications. He is a former vice president of his local community’s Board of Education. More information about Marc is available at www.marcrosenberg.com.
Knowledge Management Certificate|
Integrated Talent Management Certificate
Managing talent with a coherent strategy is a critical role for the learning and development professional. Explore the practices essential to achieving an integrated talent management approach no matter the size of your organization. Learn how to promote organizational renewal by simultaneously matching employees' skills and development with the organization's strategy.
Managing Learning Programs Certificate
This three-day program provides the critical leadership necessary to develop the learning function (its people and programs) and have a meaningful impact on the overall strategy in your organization. This interactive program includes self-assessments, small group case study discussion, best-practice review, and feedback on specific challenges participants face.
Change Management Certificate
Facilitating change is more critical now than ever as organizations are affected by economic conditions and are driven to improve efficiency, productivity, and service quality. This program establishes a comprehensive change model that can be immediately applied to your current situations through application exercises, case studies, and interactive program modules.
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