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Give a Nudge
CTDO Magazine

Give a Nudge

Monday, September 16, 2019

Use nudge theory for effective knowledge transfer.

Behavioral science offers talent development concepts and practices that organizations can use for efforts on knowledge transfer and cultural change. One such tool is nudge theory.


The 2008 book Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard H. Thaler and Cass R. Sunstein, named and popularized nudge theory. Broadly, the theory focuses on the design of choices, which influence the decisions individuals make and

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