May 2009
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TD Magazine

Coaching for High Performance

The following story was described by Cathy Earley, a San Francisco–based consultant and coaching practice leader.

Client: A global cardiac care products manufacturer.


Problem: The organization struggled to remain competitive in the industry, as large pharmaceutical companies began encroaching upon the manufacturer's market share. In addition, performance feedback was ineffective, therefore stifling optimum performance improvement.

Cause: The organization's culture was friendly, sup

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