Gregory Bateson famously said that information is a "difference that makes a difference." We can say a similar thing about feedback: "If nothing happens because of it, it ain't feedback."
So what keeps something from happening when we are giving or receiving feedback? For feedback to be feedback - that is, for it to have some effect - the people involved in the feedback must understand that what they should be talking about is action.
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For this to happen, there needs to