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Data-Driven Personalization Comes to Learning Premium Content

Technology can help learners by understanding their complex preferences and adapting accordingly.

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  • Zach Posner is a senior vice presient at McGraw-Hill Education (MHE), heading up the learning science platforms team, working to open and license MHE’s technology platforms that allow for learners to learn more effectively and efficiently through adaptive learning to corporations, publishers, and education institutions globally. The platforms include authoring, delivery, and reporting capabilities that not only allow authors and designers to continuously improve their content but also enable instructors to tailor their classes based on learner engagement, progress, and outcomes.

    Zach joined MHE through its acquisition of Engrade, where he was the CEO and co-founder. Engrade is an instructional management platform that integrates systems, data, and tools into a single cloud-based platform that connects millions of administrators, teachers, students, and parents. Zach led Engrade from corporate formation to growth and exit, and in the process raised several rounds of financing from leading venture capital firms, including Rethink Education and Javelin Venture Partners. Prior to Engrade, Zach led digital activities at media companies and worked in finance and venture capital. In recent years, he served as an adjunct professor at the Annenberg School of Communications at the University of Southern California.

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