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ASTD Research Presents — Social Media: The Millennial Perspective

By  ASTD Research

Social Media: The Millennial Perspective

Social Media: The Millennial Perspective explores the business case for supporting and using social media technologies from the Millennials' point of view. In just five years, potentially more than half of the workforce will be comprised of members of the Millennial generation (born after 1981) who have grown up immersed in technology and social media. For this generation, computers and collaborative technologies are an extension of who they are. This report provides business leaders with insight for a new strategic priority: to leverage the power of social media tools in order to maximize learning and increase the performance of the entire workforce. While most organizations have yet to fully embrace the use of social media in the workplace, Millennials are at the forefront of social media, and there is a strong belief among the professionals surveyed that adoption of social media technologies will continue to grow in the coming years. This report includes valuable results and recommendations to help executives, managers, and supervisors make strategic decisions that can positively affect organizational goals and growth, and leverage the power of social media and the Millennial generation.


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ASTD Research

ASTD Research tracks trends, informs decisions, and connects research to performance. By providing comprehensive data and insightful analysis, ASTD Research Reports help business leaders and workplace learning and performance professionals understand and more effectively respond to today's fast-paced workplace learning and development industry. Our research reports offer an empirical foundation for today's data-driven decision-makers, containing both quantitative and qualitative analysis about organizational learning, human capital management, training, and performance.

Book Details

ISBN: 9781562867522

Pages: 24

Publisher: ASTD Press

Pub Date: September 2010

Formats: Paperback, PDF

Product Code: 191005

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