June 2010
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TD Magazine

More Than a Game

In a part of the world where television plays no major role and other mass media falls short, mobile devices have become the king of communication. Employing mobile devices as a tool and a methodology to learn about their uses was the goal of a unique program for executives who traveled from Africa to Indiana last summer.

An Indiana University business school alumnus saw an opportunity to demonstrate his pride in his alma mater to his company's upper-level executives as well as expose them


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