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Sales Training Basics

Chapter 11: Developing a Sales Training Brand

A brand today is more than a logo or a distinctive typeface and color palette. It’s the story or message or full experience surrounding a product, service, or company. A brand goes beyond the details to target a consumer’s emotions. Essentially, a brand is the way that a buyer or user “feels” when she tries the product or when he uses the service.

In this chapter, you’ll learn: 

  • the importance of building a sales training brand strategy
  • how to create a sales training brand
  • how to create your sales training marketing strategy.

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  • Angela Siegfried

    Angela Siegfried, CPLP, is the performance improvement director for Allied Insurance (a Nationwide Company) who directs training activities for the entire Allied Insurance sales force.

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