No single person has all the answers, and most successful businesses understand the critical importance of collaboration. However, while they might believe in the power of the concept, few know how to apply the practice. Brainstorming isn’t simply bringing everyone into a room and bouncing ideas off one another until the solution magically appears—it’s far more nuanced than that. First of all, most assume that brainstorming is a convergent activity; that is, it uses collective
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