For most companies, creating a better customer experience is a top priority. Power has shifted to digitally native clients. Smart companies are adjusting their postures and looking for opportunities to leverage this as an opportunity. But where does this leave employees? As more companies connect with their customers through digital tools, they need to also ensure their employees are taken care of and engaged. There is a strong correlation between happy employees and great customer service. Furthermore, engagement is strongly connected to the outcomes that are vital to an organization’s continued success, including productivity, profitability, and customer ratings. Engaged employees are the ones most likely to drive the innovation, growth, and revenue their companies desperately need. "These engaged workers build new products and services, generate new ideas, create new customers, and ultimately help spur the economy to create more good jobs,” according to Gallup. It’s difficult to separate employee engagement from customer satisfaction—they are intrinsically linked.