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Chapter Branding Hub

Chapter services is committed to supporting chapters during the transition of ASTD to ATD and will continue to update this page regularly, so please bookmark this page, and check back frequently for new and updated resources!

Chapter leaders, this is your one-stop “hub” designed to provide you with the key resources you need to easily and successfully transition your chapter to the new ATD brand, beginning today.  

GETTING STARTED

To assist chapters with transitioning from ASTD to ATD, chapter services recommends chapters begin with these key steps: 

  • Review the background materials, located under the General Information heading below, explaining the reason for the change.
  • Review and use the available resources below, including working with your chapter relations manager (CRM) and National Advisor for Chapters (NAC).
  • Download and refer to these two essential documents to strategically plan for and create your chapter's custom transition timeline: 
    • Governance Job Aid: Identifies the necessary steps to make governance changes to complete affiliation with ATD. 
    • Chapter Branding Implementation Checklist: Identifies first steps, and governance, financial/administrative, and marketing steps chapters should consider or take as part of the transition from ASTD to ATD. Please note: the checklist while comprehensive, may not require or identify all your of the steps your chapter will need to take. 
  • Download your chapter's customized logo, including downloading and reviewing the 2014 Logo & Graphic Standards for ATD Chapters for guidance on appropriate use of your ATD chapter logo and other visual elements. 

Questions? Please contact your CRM for assistance. 

GENERAL INFORMATION

TALENT DEVELOPMENT FRAMEWORK 

IMPLEMENTATION GUIDE

CHAPTER REBRANDING TUTORIALS

GOVERNANCE

LOGOS & FONTS

COMMUNICATIONS

CHAPTER TEMPLATES

POWER MEMBERSHIP COLLATERAL

WEBCASTS

2014 ALC Branding Sessions

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