CUYAHOGA VALLEY: All That and a Bag of ChIPs
SUMMARY: The Cuyahoga Valley chapter sought an innovative way to promote the Chapter Incentive Program (ChIP) and increase the chapter’s revenue. The chapter purchased multicolored chip clips and bags of chips with an attached advertisement encouraging members and friends to use their chapter’s ChIP code when purchasing products and services via td.org. They distributed the bags of chips at dinner meetings, member appreciation events, and networking events. The chapter’s ChIP income more than doubled in 2019, from $400 in 2018 to more than $800 in 2019. These funds were used to send two board members to ALC, and the chapter hosted two member appreciation events.
DETROIT CHAPTER: Professional Association Partnering
SUMMARY: The Detroit Chapter established a marketing partnership with other local professional associations, including the ATD Ann Arbor Chapter, Detroit Society for Human Resource Management (SHRM), International Society for Performance Improvement (ISPI) Michigan, and National Association of African Americans in Human Resources (NAAAHR)–State of Michigan. The chapter’s various partners have agreed to promote chapter events during their own programs, on social media, and by allowing representatives from each group to speak at one another’s events. Through the partnership, the chapter expanded its target audience, secured discounted event rates for chapter members, collaborated to host events, identified new ideas and strategies, and increased its social media presence.
NEW YORK CITY CHAPTER: Visual Newsletter
SUMMARY: To provide chapter members with an easily digestible newsletter, the chapter created an infographic that allowed readers to view all relevant information in one glance. The infographic contains information about the chapter and also references ATD content including articles, upcoming webcasts, upcoming conferences, and more to promote the value of ATD. The graphic is inserted into the chapter’s weekly e-blast email and linked to the PDF version for clickable content. The chapter received great engagement with newsletter format, and the click-through rate surpassed previous newsletters. Within the infographic, the chapter welcomed comments and suggestions for improvement to incorporate member feedback.
BUFFALO NIAGARA CHAPTER: Canva for Nonprofits
SUMMARY: The Buffalo Niagara Chapter needed a way to quickly and easily create visuals for both digital and print marketing. With Canva, designs created by any individual can be shared with the team and leveraged for new designs or downloaded and used multiple times. The improved marketing has increased the chapter’s overall community engagement and attendance at events.
AUSTIN CHAPTER: Don’t Forget Your Members
SUMMARY: The chapter aimed to help new members feel welcome and notify them about chapter activities while acknowledging renewing members and keeping them engaged by sending a personalized postcard printed through Zazzle. The process has been in place for three months, and the chapter has seen an uptick in new member registration for chapter meetings and special interest group (SIG) events.
LONG ISLAND CHAPTER: Booth at SHRM’s Annual Conference
SUMMARY: To promote the chapter to professionals in the local area, the chapter held a booth at its local SHRM Annual Conference. The chapter aimed to build awareness and visibility particularly within the SHRM community. When the chapter registered for a booth, it received a reusable banner and raffle basket. The table had marketing materials provided by ATD as well as chapter promotional materials. The exhibition opportunity has led to an increase in chapter event attendance, which the chapter hopes will convert into new memberships.
UTAH CHAPTER: Using Google AdWords to Promote Your Chapter
SUMMARY: The Utah Chapter signed up with Google for Nonprofits and enrolled in the Google Ad Grants program, which allows for $10,000 a month in AdWords advertising. Taking advantage of this opportunity proved to be a quick and easy way to promote awareness of ATD and its offerings to talent development professionals in Utah. The chapter has campaigns set up for membership, monthly events, and its annual conference. Over the last year, the chapter received $1,250 in free advertising and their ads have been viewed 32,743 times and clicked 810 times.
AUSTIN CHAPTER: All in One Board Business Cards
SUMMARY: Inspired by a previous SOS, this chapter designed and printed a single business card for all board members. The chapter realized that printed cards for each board member were wasted each year. As a result, the card the chapter created provides all contact information for chapter leaders and its media contacts. Because the board felt a tangible, personal connection was important when greeting potential or current members, the card has space for each board member to fill in his or her own information. The template was created on MOO.com and it can easily be updated for future use. Printing 400 cards cost $109, and the cards were distributed to all board members.
CENTRAL PENNSYLVANIA CHAPTER: Committee Promotion Poster
SUMMARY: To increase the amount of interest in people volunteering on committees, the chapter created a poster template for each committee to use at networking and learning events. The chapter’s succession plan includes the need for a member to be on a committee prior to becoming a board member. The posters provide new and seasoned members with the knowledge on how to increase their professional skills in talent development by becoming a committee member. They also allow the vice president of the committee to network with all members and discuss the needs of their group.
FLORIDA SUNCOAST CHAPTER: Chapter Business Cards
SUMMARY: The chapter created business cards for the board members to pass out at local professional events, conferences, and meetings. The cards contain the chapter’s ChIP code, address, domain, and logo on one side and a custom QR code that points to its online calendar of events on the back side. The initial design did not require much time to put together, and the cost was minimal. The board members distributed all of the original order of 500 cards at local events such as PMI, SHRM and Chamber of Commerce and had to reorder several times. This small gesture generated interest for the chapter in the community.
GOLDEN GATE CHAPTER: Community Outreach Programs
SUMMARY: The Community Outreach Program (COP) is one of the Golden Gate Chapter’s on-going Special Interest Groups (SIGs). The COP consists of Chapter volunteers who donate their professional services – needs analysis, instructional design, training delivery, and meeting facilitation – to non-profit organizations in the Bay Area. COP uses ISD principles to build its learning solutions so there is efficient flow and tracking for the various projects.
CENTRAL FLORIDA CHAPTER: Sponsorship and Advertising Media Kit
SUMMARY: Several chapter leaders collaborated to create an online media kit that promotes the chapter, and outlines a menu of advertising and sponsorship opportunities for businesses and organizations.