Congratulations to the August Chapter of the Month, Houston! To provide more meaningful, targeted marketing messages, the chapter purchased an iRig microphone that plugs into Apple and Android devices for on-the-go content development. The tool works with a cell phone to capture testimonials for the chapter’s website, YouTube channel, monthly events, weekly emails, marketing for future events, and sponsorship opportunities. The mobile mic allows the chapter to do voice-overs for its presentations, capture better quality audio for presentations and other e-learning, and provide live feeds for programs. The mic has increased the chapter’s social media presence through custom, short videos on its website.