3.1. The chapter board assesses its members’ needs and satisfaction levels at least once per year.
Measuring and using member needs and satisfaction data help leaders make informed decisions about programs, products, and services that will contribute to membership retention and growth. By collecting and reviewing this data annually in conjunction with the chapter’s current and planned efforts, leaders can evaluate effectiveness and potentially redirect efforts as necessary to meet members’ changing needs.
Recommendations on how to accomplish:
Define the objectives. (What will you do with the collected data?)
Identify the data you need to collect based on what you plan to use.
Choose the most appropriate method for collecting the data (e.g., electronic questionnaires like Survey Monkey, telephone interviews, program evaluations, focus groups, etc.).
Develop the questions for your data collection instrument.
Collect the data.
Analyze the data.
Prepare a final report.
Communicate findings to members.
Use data for annual plan goals and continuous improvement of member benefits and services.
3.2. The chapter achieves minimum joint chapter/ATD membership levels according to the following criteria and timeline: The chapter achieves by 12/31/19 a minimum of 20 chapter/ATD members (the original chapter chartering requirement) and 35 percent of the chapter’s membership. A 50 percent membership goal will be measured in the aggregate among all chapters. Please note that chapters should also achieve the ten joint membership activities. For information and supporting resources, visit www.td.org/care.
Having a substantial joint chapter/ATD membership promotes the growth and health of the talent development (TD) profession as well as the Association and chapters. According to ATD membership satisfaction surveys, joint members are more likely to renew their membership. These members tend to actively participate and contribute to their chapters.
Joint members tend to be the leaders in the TD occupation. These professionals recognize the benefit of having access to both local and international resources. As a result, they are more informed in their local and international industries. They bring their expanded knowledge to their organizations and in turn impact the employees, productivity, and their organization’s bottom line more significantly.
One of ATD’s strategies is to lead the TD profession. When there is greater joint chapter/ATD membership, there is better alignment within the Association. By working together, both ATD and chapters will be more successful in leading the profession.
Recommendations on how to accomplish:
Use and maximize the membership tools from ATD, especially “Power Member” resources available as www.td.org/jointmembership.
Use the ATD membership list to invite potential members to join the chapter. Offer incentives such as a trial chapter membership, voucher for a free meeting, discounted pricing to a workshop if combined with membership, etc., to ATD members.
Share benefits and encourage joint membership during chapter programs and in chapter communications. This could also include advertising ATD programs or giving out ATD brochures at chapter meetings.
Request your chapter’s joint membership percentage by contacting your CRM.